About UNCHAINED

We are an independent investigative platform dedicated to documenting and exposing elephant abuse in Thailand's tourism industry.

"We believe no elephant should be chained, beaten, or broken for entertainment. We exist to make that belief into documented, undeniable truth."

UNCHAINED was founded in 2024 by investigative journalists and animal welfare advocates who witnessed firsthand the systematic abuse of elephants in Thailand's tourism industry. What began as scattered reports from concerned travelers has evolved into a comprehensive documentation project tracking welfare violations across hundreds of facilities.

Every year, millions of tourists visit elephant facilities in Thailand. Most have no idea that the elephants they're photographing have been subjected to a brutal training process known as "phajaan" — the crushing — where young elephants are beaten, starved, and isolated until their spirits are broken and they submit to human control.

We don't just raise awareness. We build evidence. We name facilities. We pressure platforms. We give tourists the information they need before they book, and we give authorities the documentation they need to act.

Our Methodology

How we verify reports and assess facilities

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How We Verify Reports

Every facility dossier is built from multiple independent sources. We never rely on a single account.

  • Cross-reference visitor testimonials from multiple platforms
  • Analyze photographic and video evidence
  • Verify dates, locations, and facility details
  • Identify patterns across multiple reports
  • Corroborate with local sources when possible

How We Assess Facilities

We use a standardized welfare checklist based on international animal welfare standards.

  • Presence of chains or tethering systems
  • Availability of riding or direct contact activities
  • Use of hooks (ankus) or other control implements
  • Observable stress behaviors in elephants
  • Adequacy of space, water, shade, and enrichment
  • Presence of veterinary care
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What We Do With Findings

Documentation is only the first step. We take action to create real change.

  • Publish detailed facility dossiers on this website
  • Pressure booking platforms to remove abusive venues
  • Notify relevant Thai authorities and international bodies
  • Provide media with verified evidence for reporting
  • Educate travelers before they book

Partners & Supporters

Organizations working with us to end elephant exploitation

World Animal Protection
Moving Animals
Asia for Animals Coalition

Press & Media

Our investigations have been featured in

As seen in
BBC News
As seen in
The Guardian
As seen in
National Geographic
As seen in
Al Jazeera

Get In Touch

For media inquiries, facility right of reply, partnership opportunities, or general questions, contact our investigations team.

investigations@unchainedelephants.org